Naver SmartStore Advertising & Claims Rules — How to Avoid Penalties
On Naver SmartStore, product copy must follow Korea's labeling and advertising rules. Exaggerated or unprovable claims — especially health, medical, and 'best/number one' wording — are common reasons for penalties or removal. Here's what to watch.
Claims that get flagged
- •Medical or health-effect claims for ordinary goods (curing, treating, or preventing disease) — restricted unless it's an approved medicine or health-functional food.
- •Superlatives like 'best', 'No.1', or 'lowest price' without objective evidence.
- •False or exaggerated benefits, or comparisons you can't substantiate.
Labeling & price display
- •Show required product information (origin, materials, etc.) accurately.
- •Discount and was/now pricing must be genuine — no fake reference prices.
- •Don't imply an official approval or certification you don't have.
How to stay compliant
- •Describe what the product is and does factually; drop disease and treatment language.
- •Back any strong claim with a verifiable basis, or remove it.
- •Keep required disclosures complete and accurate.
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